CLIENTS — AIM Consulting

Applications for the Fall ‘24 cycle are now closed. Please refer to recruitment page for more information.

OUR CLIENTS

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Past Clients

We work on semester-long projects where we help our clients develop marketing strategies to enhance their brand presence. Our clients spans many diverse industries and ranges from large corporations to non-profits to high-growth startups. In past semesters, our clients had an average annual revenue of $2 billion.

“The team was professional and great to work with. They understood what we were looking for and delivered.”
— Green Bay Packers
 

Client Case Studies

Amazon

How can Amazon refine its marketing strategy for Prime Student to boost customer retention and maximize market potential on college campuses?

The Process: Our consultants worked with the Amazon Student Prime team to understand the retention issues before diving into primary research. They surveyed students across 35+ universities, and conducted focus groups to track the customer journey with navigating the Student Prime home page. After, they compiled their research and presented their findings to the Amazon Student Prime team for feedback and review across various Amazon departments.

The Solution: AIM consultants identified two main barriers: students using parents' accounts and lack of awareness of student-specific benefits. They recommended shifting marketing focus from the 6-month free trial to highlighting exclusive student benefits, emphasizing strategic partnerships, and optimizing SEO and UI/UX design.

DoorDash

How can DoorDash effectively position its newest product, DashPass for Students, on college campuses for its April 2022 launch?

The Process: Our consultants worked with the Head of Brand Marketing to understand the product before launch. They surveyed 32 campuses on student food habits, held a focus group for a customer journey audit, and evaluated student-based subscription competitors. The findings were presented virtually to five key DoorDash marketing team members for review and feedback.

The Solution: AIM consultants devised strategies to engage college students nationwide, including loyalty programs, promotional campaigns, and strategic partnerships. DoorDash implemented targeted promotions and limited-time offers, with more strategies in progress.

 

Interested in being a client?

For prospective clients, we tailor our consulting services for each unique case. Please fill out our client interest form to see what AIM consulting can do for you.